Kontera serves context-smart advertising by creating a link on key words inside the text of an article. Each ad is shown with double-underline and a colour that may be adjusted to contrast with the site’s usual link colours. Kontera also supports fine-tuning: one may refuse ads from specific sites; one may turn off advertising in specific sections of the article or page; one may tune the density of the ads.
Comparing Kontera with AdSense
Kontera differs from Google’s AdSense advertising, since AdSense places advertising boxes outside the text, usually in the margins of the page. Kontera and AdSense may co-exist on one page, since they use different areas of the web page.
Like AdSense, Kontera does not support pornographic or spam sites. Unlike AdSense, however, Kontera is willing to work with any site regardless of how poorly it has been visited.
Notes on Kontera
As mentioned, one Kontera account can serve advertising on multiple sites. For the publisher to track performance by site, they give a different account/site number for each.
One surprise is that Kontera wants to know your site’s topic; by default, that topic will apply to all your sites. I have not asked them to support different topics for the different sites. For example, I chose the “health” topic for DeHaan Services because it anchors my fitness and weight control business. That means, however, that when I add a blog post about an article on the Sacred Ibis, Kontera will not feed ads into it.
Since this DeHaan Directory is a non-premium WordPress blog, I am not permitted to monetize it with Kontera…or with AdSense, or by any other means.
Hint: Pursue the Opportunity
If you write and publish online, with control over your own headers and footers so you are can monetize this site, consider adding Kontera in-text advertising.