Tag Archives: Business Opportunity

Two New Posts at Decoded Science: Curcumin and Fibonacci

The Claims for Curcumin

My “Brief Survey of the Health Benefits of Curcumin” was my first article in the Health section of Decoded Science. As noted in my Weebly article, “Curry Versus Cancer via the Curcumin in Turmeric“, this D.S. article was actually one of three based on research into turmeric, curcumin and related health claims.

"Powdered Turmeric Spice" by Cherrie Rhodes

"Powdered Turmeric Spice" by Cherrie Rhodes

The Fibonacci Sequence

I also followed up in the Mathematics section with “Introducing the Fibonacci Sequence“.

"Floral Fibonacci Number" by Mike DeHaan

"Floral Fibonacci Number" by Mike DeHaan

Fibonacci numbers arise in a variety of lifeforms, including flower petals. The Fibonacci sequence is a gateway to several important concepts in mathematics. This article explains how to calculate Fibonacci numbers.

I publicized this article in my DeHaan Services home site in the blog post “The Fibonacci Sequence at Decoded Science“.

Business Tips for Freelance Writing

Note that I use a variety of blog sites to publicize and provide backlinks to my freelance articles. The hope is that these links will drive traffic to the articles, whether by people who read and click through, or by giving more “search engine credibility” to the original article.

The Tesseract is Published at Decoded Science

Today my first article, “The Tesseract: Folding and Unfolding a Simple 4D Hypercube” was published on the new site, “Decoded Science“.

"Eight Cell Tesseract Image" by mmhydrazinen04

"Eight Cell Tesseract Image" by mmhydrazinen04

My article provides an easy introduction to the tesseract, with some fascinating visuals.

Freelancer Tips

This tip for freelance professionals comes in two parts.

First, look for new opportunities. Decoded Science was started by one of the Suite 101 writers who believed that there was a great business opportunity in starting a new, tightly-focused web site. This would be especially true since Google’s “Panda” (or “farmer”) change in late February had penalized Suite 101, among other sites.

Second, build good relationships with peers. Several of Decoded Science‘s first contributors are freelance writers who regularly submit articles to Suite 101. The invitation to collaborate in the new venture depended on being recognized in a previous setting.

The Launch of the “DeHaan Fitness and Weight Control Blog”

What is the “DeHaan Fitness and Weight Control Blog”?

My new blog, “DeHaan Fitness and Weight Control Blog” has been launched on Google’s Blogger platform.

When is it Available?

Today, May 6, 2011, witnessed the first blog post and the first draft of the “About” page.

What Does it Cover?

So far, so little. The three goals of that blog site are: to serve readers with interesting and useful information about fitness and weight control; to promote DeHaan Services, which customizes fitness and weight control programs; and to point to other articles on related subjects.

Why Mention the “DeHaan Fitness and Weight Control Blog” on this Business Page?

The business tip is: Add a blog to publicize your business. Try to build readership, even if it is outside of your primary business site.

Why not simply blog on the DeHaan Services site? First, because these articles should target two audiences: local Torontonians living in the Beach or Little India who may become in-person clients; as well as readers interested in the fitness and weight control topics. Second, to provide more links to more articles that I write elsewhere. Third, this site should also become monetized in the future, so even general readership should add to my revenue stream.

Remember that search engines reward intelligently constructed links, and also reward sites with topic-specific URLs. Setting up a blog for a specific niche can provide healthy marketing at no cost in cash and a little in time and effort.

Monetizing Blogs with Kontera

I recently signed up with, and began using, Kontera for in-text advertising in my Weebly Writing blog and on the DeHaan Services site.

Kontera serves context-smart advertising by creating a link on key words inside the text of an article. Each ad is shown with double-underline and a colour that may be adjusted to contrast with the site’s usual link colours. Kontera also supports fine-tuning: one may refuse ads from specific sites; one may turn off advertising in specific sections of the article or page; one may tune the density of the ads.

Comparing Kontera with AdSense

Kontera differs from Google’s AdSense advertising, since AdSense places advertising boxes outside the text, usually in the margins of the page. Kontera and AdSense may co-exist on one page, since they use different areas of the web page.

Like AdSense, Kontera does not support pornographic or spam sites. Unlike AdSense, however, Kontera is willing to work with any site regardless of how poorly it has been visited.

Notes on Kontera

As mentioned, one Kontera account can serve advertising on multiple sites. For the publisher to track performance by site, they give a different account/site number for each.

One surprise is that Kontera wants to know your site’s topic; by default, that topic will apply to all your sites. I have not asked them to support different topics for the different sites. For example, I chose the “health” topic for DeHaan Services because it anchors my fitness and weight control business. That means, however, that when I add a blog post about an article on the Sacred Ibis, Kontera will not feed ads into it.

Since this DeHaan Directory is a non-premium WordPress blog, I am not permitted to monetize it with Kontera…or with AdSense, or by any other means.

Mike DeHaan Credit (Action Sports International)

Mike DeHaan (Credit: Action Sports International, during a race)

Hint: Pursue the Opportunity

If you write and publish online, with control over your own headers and footers so you are can monetize this site, consider adding Kontera in-text advertising.

My First Affiliate Sale through Squidoo and Amazon

Here is a moment of shameless self-promotion and boasting. Some months ago I signed up with Squidoo to create web pages, or “Lenses” as Squidoo calls them. I now have exciting news:

“The DeHaan Lens for Coat Rack Stands” has racked up my first affiliate sale for an “Oak Finish Wood Hall Tree Coat Rack” via Amazon.

The Business Case to Write Squidoo Lenses

Squidoo is a pretty popular site. Its current Alexa rank is #186, meaning that Alexa figures it is the 186th-most-visited site on the Internet. It has a large number of categories, with many, many lenses in each.

Squidoo provides a “social blogging” site, with little editorial supervision. I suspect that they would disable lenses or disenfranchise members upon complaints of breaking rules. They do try to recognize high quality lenses. They encourage people to follow other members, to visit their lenses and vote for favourites.

Squidoo also provides serious tools to monetize one’s lenses. They actively promote adding Amazon modules, so a typical lens has many links to products featured in Amazon. Squidoo makes it clear that these affiliate sales, or pay-per-action (PPA) bring the most revenue to the author of a lens.

In addition, Squidoo shares revenue from other on-page advertising, both pay-per-clickthrough (PPC, where the visitor clicks through on an advertisement) and probably pay-per-1000-views  (PPM, where ‘M’ is the abbreviation for the Latin “Mille” or 1,000…should have been PPKV but the Great Squid isn’t used to the metric system) too.

Squidoo also offers other sales modules, including e-Bay auctions updated when the page is loaded.

In the past two months, I’ve earned just over 50 cents per month on 13 lenses, simply by being visited a bit. I had fallen into despair, thinking that I would never make a sale. Now, oh joy and rapture, someone has bought something.

As I understand Squidoo’s arrangement, they hold back any affiliate earnings for a month to ensure that the buyer does not cancel the purchase. So it may be late May or sometime in June before I see an actual dollar value assigned to this sale.

Of course Squidoo takes a cut of the commission from Amazon. That’s fine…I don’t think my self-branded blogs qualify for affiliate sales yet, based on low readership.

The Key Point for New Bloggers

The key point: Squidoo offers new bloggers a site with the instant opportunity to earn based on page views, click-throughs and  affiliate sales.

If only people would buy a Shaker coffee table or a 5-piece Mission style master bedroom set from my other lenses…